Study on Social Media & Influence on Search Behavior

Research: Product chatter gets louder on social media
Social networks are now places where users can learn about brands, a joint report from Performics and ROI Research has found. Among the findings: Almost half of Twitter users conducted a search for a brand after finding out about it on the microblog, while 46% of Facebook users have discussed or recommended products to others. MediaPost Communications/Online Media Daily (11/5)