Ad Spending Returns to Double Digits

22 Jul

Worldwide ad spending returns to double-digit growth
The global economy took a severe hit in 2009, but the online advertising market proved resistant to the effects of the recession. Unlike spending on all other major media, worldwide online advertising spending increased, growing 2% to $55.2 billion, according to eMarketer. This year will bring a return to double-digit growth, with online ad spending set to reach $61.8 billion worldwide. By 2014, eMarketer forecasts that figure will leap to $96.8 billion, growing at an 11.9% compound annual rate, despite the slow, uneven and fragile global economic recovery. To read more about eMarketer’s coverage of online advertising and the report “Worldwide Ad Spending,” click here. eMarketer (7/22)